In recent years, the betting market in Kenya has expanded significantly. The launch of the new company mCHEZA, which, according to its founders, is a “simple, fun and interactive platform with the ability to place bets on football matches of 277 leagues”, while preliminary and based on a mobile platform.
The development of the service is expected in the first quarter of 2016, when the bulk of football leagues will be added, as well as a variety of betting modes will appear. At this time, the launch of the live betting platform is also expected.
Within three years from the start, representatives of partner companies intend to invest about $15 million more in order to increase their presence in the East African market.